iKITMovie Blog

I came across a really nice gentle stop motion advertisement called “Clean it Up” made by “Evolution Bureau” for Orbit (the chewing gum brand) recently.

It’s described as: Clean It Up. A stop-motion video featuring animated lips that clean up a rundown home. The art work was done by a street artist in Chicago called Goons. His style is primitive cartoon like characters with exagarated lips!

GoonsArtAce Norton - Stop Motion Director

The stop motion animation was directed by Ace Norton. Ace grew up in Venice, Los Angeles. He father and grandfather were both screenwriters in the movie business.  Ace was prolific in his short film production while at high school winning an award for his short “Cherry Coke Rage” at the Los Angeles Film Festival.
The mellow music used in the video is  Keep It Clean by Camera Obscura. They are worth checking out actually if you are looking for some laid back female vocal led sounds.
The stop motion short was sponsored by Wrigleys Orbit clean it up campaign. The film is part of their promotion of disposing of gum responsibly.

“Orbit: Clean It Up” features over 500 unique drawings created by Goons. It tells the story of a paper ball rolling down dirty street cleaning as it goes. It culminates with the ball cleaning the front of an old house restoring it to its former glory. The ad promotes the “clean” image of Wrigleys gum!

This entry was posted on Sunday, November 22nd, 2009 at 12:01 pm and is filed under Stop Motion in Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.