Archive for July, 2010
ALEXANDRIA, VA – The International Bottled Water Association (IBWA) today posted its newest video, The Real Story of Bottled Water<http://www.youtube.com/watch?v=hwV2JpFnxWM>, on its consumer-oriented YouTube channel, Bottled Water Matters, as a humorous retort/rebuttal to misleading claims made by anti-bottled water activists. Consumers are encouraged to view the entertaining rejoinder The Real Story of Bottled Water shown below.
“In the past few months, activists have made claims that the bottled water industry ‘manufactures demand’ for bottled water,” said Tom Lauria, IBWA Vice President of Communications. “But the truth is that demand for bottled water is ‘consumer driven,’ and our video illustrates this important difference by giving viewers insightful background information about the industry and the true reasons of bottled water’s widespread popularity.”
“I expect that this video will be an eye-opener for some people who may have only heard the false and inaccurate information being disseminated by activists,” he said.
Produced in-house, IBWA’s video uses claymation, a live stop-action technique, to tell The Real Story of Bottled Water. A talking 5-gallon water cooler bottle made from blue modeling clay — addresses the YouTube audience, giving them her side of the real story of bottled water.Facts are supported by using source credits throughout the video.
The video is among more than a dozen videos on the Bottled Water Matters YouTube channel aimed at addressing misinformation about the bottled water industry.
“Lucky for us, most people use common sense and can tell when they are being misled—or they check the facts out for themselves. A lot of information-spin on the theory of the so-called ‘manufactured demand’ can be easily researched and debunked,” Mr. Lauria said.“To save consumers time, we’re happy to do it for them.”
Some comments from viewers of the video…
I love Perrier, Mountain Valley and San Pellegrino in glass! But glass is heavy and that means a potentially larger carbon footprint when shipping. You mention “filter stations” as if something needs to be done to tap water to make it drinkable. With so much packaged in plastic, it’s odd you pick on the healthiest beverage around. BTW, PET doesn’t leech.
The argument Tap vs Bottled is ridiculous: Municipal water suppliers are allowed to distribute contaminated water, as long as they “inform” the public about the contamination. I get a letter twice a year letting me know that my tap water exceeds the EPA Maximum Contaminant Levels for Arsenic and Fluoride. If this water was in a bottle it would NOT be allowed to be distributed. Also some of the first responders in a crisis for disaster relief are the bottlers with small thanks from JQ Public!
Students Penn Greene, Ryan Thurmer, Chris Parker and Alexis Stepanek received a $2,500 top prize for their Scribble handheld animation prototype.
at the University of Michigan, US.
A small group of innovative University of Michigan students with an interest in animation has brought the old-school flip book into the 21st century with the “Scribble”, a handheld touchscreen toy that turns digital drawings into flipbook stop motion animations.
With a plastic-tip pen, users hand-draw and save a series of consecutive images, which the Scribble then plays back in sequence to create the illusion of movement (once saved, drawings can be edited). A functional prototype of the device recently netted first place in a toy design competition co-sponsored by the University of Michigan College of Engineering’s Center for Entrepreneurship, and Giddy Up Toys.
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